This privacy policy is intended to inform you about the information and data gathered by Breathe and Flow LLC (the “Company”, “BNF”, “us”, “our” or “we”) when you use any of our products or services (collectively with the Content, Apps, Site, and Services), how we store your information, information we collect and to the degree your information may be used. BNF takes your privacy seriously. We do not rent, sell or share your personal information with 3rd parties. We only use your information where we have a legal basis to do so. 

By using our Services, you are accepting the practices described in our Privacy Policy. If you do not agree to the terms of this Privacy Policy, then you may not use the Services. We reserve the right to modify or amend the terms of our Privacy Policy. Your continued use of our Services following the posting of changes to the Privacy Policy will mean you accept those changes. 

Please be advised that the practices described in this Privacy Policy apply only to information gathered by us through our Services. It does not apply to any information you provide to third-party platforms used to access the Services. Please review their privacy policies carefully to understand what information they may collect, process, and use from you.

Data Collection

We only collect the personal data you choose to provide us during your registration process to use BNF services, subscribe to our newsletter, or sign up for our app. To register, you need to provide us with your Full Name, Address, Email Address, Phone, Country, State, Zip Code, and Billing information, including credit card data, Paypal and/or Google Checkout information. All data is stored in the United States. You may elect to not provide any of the above info, but you will then not be able to use BNF services or certain features. We will keep your data for up to 30 days after your account is deleted. After the 30 days all your data is fully removed from our system.

How Your Data Is Used

We will use your personal data to provide you with our Services, customize your experience, to provide customer and technical support to you, to offer new or additional features of our Services (see advertising below), to carry out anti-fraud or other measures prohibited under our Terms, to send you materials by email or via notifications, and to request reviews of services or products. When you use the Services, information about you may be shared or visible to other users in certain instances and therefore become publicly available, including without limitation: your username, submitted content / questions, and public messages.


We may collect and store certain information about your interaction with BNF website and services, including cookies, IP Addresses, browser type, device type, location, Internet service provider (ISP), entry and exit pages, operating systems, time/date stamps, and other related data. BNF uses this information to improve the quality of our services. If you choose to decline cookies via your browser, you will have some limitations in using BNF services.

How we keep your Personal Data Safe

We have appropriate security measures in place to prevent your Personal Data from being accidentally lost, used or accessed in an unauthorized way, improperly altered or disclosed. We also limit access to your Personal Data to employees, agents, contractors and other third parties who have a business need to know. They will only process your Personal Data on our instructions, and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected Personal Data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Email Notices

When you register to use BNF services or by purchasing any products from a vendor using BNF services, your email will automatically be listed in the BNF mailing list. You will receive welcome information, account information, and other marketing related information related to BNF services and the products you viewed and purchased. You may also receive periodic emails from us notifying you of new features, products, titles and other related information for BNF services. You may choose to opt out of receiving emails from BNF by “unsubscribing” at the bottom of each email or you can request a removal by contacting us at

Business Transitions

In the event that BNF goes through a business transition, such as a merger, acquisition by or with another company, including partial or all assets, any personally identifiable information we have on record will be transferred with the transition. If our assets are acquired by a third party in the event we go out of business or enter bankruptcy, some or all of our assets, including your Personal Data, will be disclosed or transferred to a third party acquirer in connection with the transaction.


We employ and protect all data with SSL encryption and other security measures to ensure you that your data is protected and safe. However please be advised that while we take extra measures to protect your data and integrity of your information, we cannot guarantee that our security measures will prevent unauthorized access from occurring. Please take the proper steps to maintain the security of your account information. We highly recommend that you set a strong password (combination of 8+ digits, lower and upper caps, symbols, numbers) for your registered account.

Third Parties

In using our Services you may access links to websites and services that are owned or operated by third parties. Any information that you provide on or to a Third Party Service or that is collected by a Third Party Service is provided directly to the owner or operator of the Third Party Service and is subject to the owner’s or operator’s privacy policy. We’re not responsible for the content, privacy, or security practices and policies of any Third Party Service. To protect your information we recommend that you carefully review the privacy policies of all Third Party Services that you access.


Our Services are not intended for individuals under the age of 18. We do not knowingly collect personally identifiable information from minors. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at to request deletion. 

Behavioral Advertising

We use your personal Information to provide our services and targeted advertisements or marketing communications we believe may be of interest to you, which includes: offering products for sale, processing payments, and keeping you up to date on new products, services, and offers. For example:

We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by:



Digital Advertising Alliance:


A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.

Your Rights

You have the opportunity to review, remove, and modify any personal information that you provided previously under the Data Protection Act 1998 and you also have the right to ask us to not process your personal data for marketing purposes by emailing us at You may update your personal information in our App in the settings by logging into your account. 

GDPR: If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please email us at

CCPA: If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please email us at

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.


We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.


If you have questions, please contact us at 

Last updated: July 29, 2023